What you can expect working with our team
Our process is extremely simple. To establish a clear understanding of your existing brand equity we have you answer a branding questionnaire to gather the necessary information for our research phase. Following the research phase we clarify and approve the desired direction. From there, we begin the design process.
Whether we are keeping a logo and assets the same or recreating new assets for the new brand, we go through a series of internal sketch phases to provide options of directions that align with the new approved brand direction. This process becomes very collaborative between our team and your company. We understand the importance of your input throughout the process and it will be considered during our explorations.
Once we confirm the new look and feel of the new brand, we will create a brand guideline for and your team to follow and hold the world accountable. In this brand guideline you will find brand voice, logos, colors, fonts, imagery, proportions, icons, and so much more to package up your brand into a reliable brand bible.