Our branding service provides strategy and design to create a unique, effective, and marketable brand for your business.
Branding is a strategic approach to creating and representing a unique and effective brand for your business. Our team of experts will work with you to develop a visual identity, messaging, and tone of voice that accurately reflects your business and resonates with your target audience. The result is a cohesive and consistent brand that drives growth and success.
We gather information about your business, assessing your current brand, defining your brand goals, and gathering input from key stakeholders to develop a comprehensive understanding of your brand. This information is used to inform the development of a refined brand.
Based on the consultation, our team will develop a comprehensive brand strategy that includes the visual elements of your brand (such as a logo, color palette, and typography) as well as messaging, tone of voice, and brand positioning.
Our team will work with you to execute the brand strategy, including creating the visual elements of your brand and developing messaging and tone of voice guidelines. We'll provide ongoing support to ensure that your brand is consistently represented across all channels and is aligned with your business goals and target audience.
We know that great content is the foundation of a successful online presence. And we also know that most people hate writing. That's why we've got a team of creative wordsmiths who live for crafting killer content that will keep your audience engaged and coming back for more. So, whether you need blog posts, product descriptions, or website copy, The Kirk Concept's got you covered. And the best part? You won't have to lift a finger (except to click "submit").
Our process is extremely simple. To establish a clear understanding of your existing brand equity we have you answer a branding questionnaire to gather the necessary information for our research phase. Following the research phase we clarify and approve the desired direction. From there, we begin the design process.
Whether we are keeping a logo and assets the same or recreating new assets for the new brand, we go through a series of internal sketch phases to provide options of directions that align with the new approved brand direction. This process becomes very collaborative between our team and your company. We understand the importance of your input throughout the process and it will be considered during our explorations.
Once we confirm the new look and feel of the new brand, we will create a brand guideline for and your team to follow and hold the world accountable. In this brand guideline you will find brand voice, logos, colors, fonts, imagery, proportions, icons, and so much more to package up your brand into a reliable brand bible.
